Promoted by the Fondazione Zegna, the ALL'APERTO (‘OUTDOORS’) project curated by Andrea Zegna and Barbara Casavecchia, was born with the intention of making contemporary art and its values increasingly accessible. Since 2008, it supports the realization of a series of site-specific permanent artworks, created in the area of Trivero by established international artists. Such interventions address the town, its inhabitants and the community.

The artist invited to carry out the first intervention of ALL'APERTO was Daniel Buren (Boulogne-Billancourt, 1938), who framed the perimeter of the panoramic terraces of the Lanificio Zegna with the installation "The Coloured Weathervanes, Work in Situ, 2007, Trivero"; a rainbow of 126 flags waving in the wind, according to a sequence of seven colors between green and blue that optically meld into a single but ever changing iridescence, depending on the light.

The protagonist of the 2009 edition is the Italian Alberto Garutti. He mapped out the territory and sought the involvement of local people by means of an original catalyst: the town’s dogs. The outcome is a series of 12 cement benches, located in several hamlets of the municipality. The extended title of the work, inscribed on every bench, gives a clear explanation of its intentions: “The dog portrayed here belongs to a Trivero family. This work is dedicated to them and the people who will talk about it as they sit here”.

In september 2011, it will be the turn of Stefano Arienti (Asola, 1961), who’s at work on "I Telepati" (The Telepathists). The artist describes this work like a “sculpture to be used”, made of a series of archaic “thinking heads” in stone, which are scattered around Trivero and metaphorically link the local hotspots of a free Wi-Fi zone, implemented for the occasion.