26.05.2017 | fondazione zegna

Ermenegildo Zegna’s rhododendrons

From enterprise vision to Italy’s most beautiful blossoming

Rhododendrons, azaleas, hydrangeas, dahlias… the rainbow of colors that Oasi Zegna regales us with today is the fruit of the extraordinary vision of Ermenegildo Zegna, the philanthropist-businessman who planted thousands of variously colored flowering shrubs in the mountains around his wool mill in Trivero, all in a harmonious design that produces an extraordinary spectacle in this season.

The Conca dei Rododendri (Rhododendron Bowl), laid out with help from Pietro Porcinai, the famous landscape architect who worked with Ermenegildo Zegna in the ‘60s, is now the winner of a survey conducted amongst users of the network, who voted it “Most beautiful blossoming in Italy in 2017”.

Guided tours on 28 May, 2 and 4 June will enable people to immerse themselves in the heart of the blossoming and discover the various species of rhododendron that Ermenegildo Zegna bought, mostly in Belgium and above all the common rhododendron (Ponticum, fuchsia color) and its hybrids. This botanical spectacle of extraordinary beauty was enriched in the 2000s by landscape architect Paolo Pejrone, who added new plants and new paths, one of which accessible for people with motor disabilities.

The Conca dei Rododendri was further enriched in 2014 by a work of art by the American artist Dan Graham - “Two Way Mirror : Hedge Arabesque” – produced for “All’Aperto”, the contemporary art project. This is a pavilion in stainless steel and glass split by a tall yew hedge. The Two Way Mirror (differentially reflective glass) has a unique property: it is transparent from one side but reflects light, like a mirror, on the other. For those who’d like to view the “ALL'APERTO” installations, there will be a guided tour with Andrea Zegna (one of the curators of the project ) on Sunday 28 May.


For info and booking

Casa Zegna Via Marconi 23 – Trivero

Tel. 015 7591463