Ermenegildo Zegna Founder’s Scholarship 10° Edition
On Saturday 15 July at Casa Zegna, over 170 students attended the event organised to celebrate 10 years of the Ermenegildo Zegna Founder’s Scholarship project, launched in 2014. A renewed commitment for another 15 years out of the total 25 years of the project. With an annual subsidy of up to 1 million euros, the […]
9th edition of the Ermenegildo Zegna’s founder scholarship
The founder of the Zegna Group, Ermenegildo Zegna (1892 – 1966), had a vision that was rooted in a desire to contribute to the betterment of the community – the community in which he was working at the time, as well as for the benefit of future generations. After more than a century, that vision […]
“The other shape of things”, when DNA becomes a matrix of art
The other shape of things (AAS47692 / Picea abies) is the title, inspired by the DNA code of the Norway spruce (Picea abies), of the exhibition by Emilio Vavarella at Casa Zegna, a new milestone in his artistic journey. Vavarella is an interdisciplinary artist and researcher at Harvard University, where he is doing a PhD […]
Our road to tomorrow: Zegna’s archive-inspired rebranding
The archives at Casa Zegna have been a source of inspiration for the rebranding of Zegna: the new logo, launched in December 2021, is a contemporary style tribute to the Zegna heritage, with various references to the brand’s advertising in men’s fashion magazines in the ‘30s. The Zegna wool mill started up in 1910 and […]
Zegna forest, we look after our woodland
Eleven thousand trees planted in the last two years. Over 33 hectares of forest already subjected to intensive care and a further 166 hectares scheduled for the coming years. Two areas (Stavello and Margosio) already completely renewed and a third (Tre Pisse) will see new plantings next spring. Such are the numbers behind the mission […]
TOP: the style of a house organ
Let’s have a look at the Zegna house organ TOP, which documents nearly 15 years of the company’s history and its transition from fabrics only to clothing and accessories as well, between December 1966 and 1980. The world was changing in those years, from protest politics to Reaganesque hedonism, via economic austerity and the “years […]
Women on top
TOP is a magazine for men. It describes their attitudes; it presents the objects that contribute to the construction of their identity: refined clothes, tiny and fundamental accessories, flamboyant cars and large boats; it vents the aesthetic desire through the development of a masculine style that is also refined, varied, aware. Perhaps it is surprising […]
TOP, the house organ you weren’t expecting
When talking of fashion or style, we don’t usually bother much with definitions, which are always rather inadequate. But this time we’ll make an exception and start with the definition of house organ: a “corporate newspaper”, an official source with which a company informs its customers, employees and other stakeholders of initiatives in progress and […]
Zegna’s autarchic fabrics: Raiontex, Nutex, Viritex…
Among the many autarchic fibers, Ermenegildo Zegna opted for rayon. “Artificial silk” was not even a distant relative of the fine quality wool that he used to weave and had introduced to his customers. But there were no alternatives if you wanted to work and keep your people employed. After having procured the raw material […]
Zegna’s autarchic fabrics: sanctions and problem-solving
The word autarchy evokes distant times: a time of people in black fascist uniforms, iniquitous sanctions, chicory coffee, Italian East Africa, and looming war. Exotic suggestions aside, there is little to be nostalgic about the fall of 1935, when the League of Nations imposed economic sanctions on Mussolini’s Italy that changed our history. That same […]
