A hundred years of history as you’ve never seen them before


The past as key to the present, in a virtual journey combining tradition and innovation. On the occasion of the Business Culture Week promoted by Confindustria and in parallel with the launching of the Zegna Archive website (, 100 years of Ermenegildo Zegna Group business history are now at, a website that enables navigators to discover what was in a given place, anywhere in the world, in the past. Thanks to Google’s “StreetView” technology, images of yesterday are associated with those of today to show how places have evolved over the decades. Looking on the map on the website, at the area around Trivero, where the Ermenegildo ZegnaWool Mill is still based, it’s possible to see photos of the environmental and social projects that Ermenegildo Zegna, that enlightened entrepreneur, carried through in favor of the territory and its inhabitants from the 1930s onwards. With a few clicks of the mouse, you can see the Dopolavoro Aziendale F.lli Zegna (Zegna Recreational Club), the first building in the Centro Assistenziale Zegna (Zegna Welfare Center), opened on 15 October 1933 and boasting a cinema-theater, a billiards room, a bar with card tables and a spacious dance hall; the Istituto Provinciale Assistenza Infanzia Gianni Zegna (I.P.A.I.) (Gianni Zegna Provincial Infancy Welfare Institute), which from 1958 to the mid-1970s took in children from 6 to working age and provided them with a home and primary and professional schooling; and the Strada Panoramica Zegna, a road that up to the end of the 1940s was also used for taking cattle and sheep to and from the high summer pastures. A hundred years of history seen from a fascinating new angle Visit the website

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