New start for UNIDEE, crucible of young “social” artists


Four months to create 11 “aRtivatori” (art-activators), new players who combine the characteristics of the artist, curator, entrepreneur and social planner and who are therefore capable of activating processes of social transformation through creative ideas and projects. This year’s “UNIDEE in Residence“, the international campus that Cittadellarte – Fondazione Pistoletto organizes for young artists from all over the world, is the 14th. Representatives of ten countries are given the opportunity to interact with Cittadellarte exhibitions, research and other projects, enjoy contact with various aspects of the territory and business and institutional partners, and take part in meetings, lectures and workshops with experts in the fields of culture, business and art. Having developed their capacity to analyze various critical issues, the young artists will present their innovative proposals to companies, organizations and public administrations. Guided by the art curator Jeanne van Heesvijk, the ten artists will develop a joint project on the Biella area, involving the local people, and provide new insights on relationships between citizens and urban space. The first step in the demanding program was a visit to the Zegna Wool Mill, the Casa Zegna and the Oasi Zegna on 19 July, enabling the Unidee residents to enjoy hands-on appreciation of Zegna Group’s manufacturing excellence and its strong social commitment based on the teachings and values of its founder, Ermenegildo Zegna. Supported by a network of private and public partners providing scholarships, the project is this year too receiving funds from Fondazione Zegna, which has played a major role over years in generating creative initiatives of social value, including one that studied the influence of industry on the development of the natural environment and landscape around Biella. On 5 October, UNIDEE open studio will be used to illustrate progress on the projects to the public. Discover the Cittadellarte – Fondazione Pistoletto UNIDEE project supported by Fondazione Zegna

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