Precious samples that helped write the history of fashion on display on Sunday 13
A research facility for Zegna Group’s designers, a point of departure for building on the Zegna heritage, a forge of new ideas and cultural projects. Far from being limited to mere conservation, Fondazione Zegna’s historical archives are an invaluable source of inspiration thanks to the extraordinary collection of samples initiated in 1910 by Ermenegildo Zegna and subsequently enriched by the acquisition of other material, such as the Claude Frères and Heberlein collections.
During the 15th Settimana della cultura d’impresa (Enterprise Culture Week), Fondazione Zegna is offering an exceptional chance to view precious samples that helped write the history of fashion. On Sunday 13 November, in Trivero, visitors will be taken on a tour that will open the doors on a past that’s not a focus of nostalgia but a constant stimulus to the day to day creative process.
Fondazione Zegna’s historical archive documents over a hundred years of history and the evolution of the Ermenegildo Zegna style. It has also been enriched over the years by an extraordinary repertory of other textile samples, with patterns of all sorts going back over 300 years.
The tour will be in three stages:
- STAGE 1: at Casa Zegna, the exhibition “A hundred years of excellence” tells story of Zegna Group by contextualizing the origin of the sample archive in the life of Ermenegildo Zegna and his constant quest for quality, excellence and style.
- STAGE 2: in the samples room, it will be possible to view the older products of the Zegna Wool Mill, from 1910 to the Sixties, and the French “Claude Frères” collection, whose volumes go back to 1859. Then comes the exceptional moment in which the No. 1 Fabric will be shown: this was the Style Office’s inspiration for the 2010 centenary fabric, a tribute to the continuity between tradition and innovation that makes the archive an inexhaustible fount of inspiration for contemporary designers.
- STAGE 3: the tour closes with the sumptuous Heberlein collection, with over 2,000 volumes. This recently acquired heritage inspired Maria Luisa Frisa’s “Flower landscapes”, an exhibition (2015) focusing on floral decorations in textiles, clothing and other articles in daily use. The Heberlein collection also enchanted artists Lucy + Jorge Orta, who produced 500 plates in Royal Limoges porcelain commissioned by ZegnArt to raise funds for FAI – Fondo Ambiente Italiano (for its Punta Mesco project).
See you in Trivero!
GUIDED TOUR BY APPOINTMENT ONLY. VISITORS MAY, IF THEY WISH, MAKE A €5 DONATION TOWARDS CESVI AID PROJECTS IN FAVOR OF THE EARTHQUAKE VICTIMS IN CENTRAL ITALY.
via Marconi 23, Trivero
Tel. 015 7591463