{"id":3560,"date":"2012-11-25T08:21:03","date_gmt":"2012-11-25T08:21:03","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/mostre-temporanee\/ermenegildo-zegna-group-identity-evolution-of-the-logo-since-1967\/"},"modified":"2023-07-03T14:51:46","modified_gmt":"2023-07-03T14:51:46","slug":"ermenegildo-zegna-group-identity-evolution-of-the-logo-since-1967","status":"publish","type":"mostre-temporanee","link":"https:\/\/www.fondazionezegna.org\/en\/temporary-exhibition\/ermenegildo-zegna-group-identity-evolution-of-the-logo-since-1967\/","title":{"rendered":"Ermenegildo Zegna, group identity \u2013 Evolution of the logo since 1967"},"content":{"rendered":"\n<p>The <strong>history of the Zegna Group<\/strong> is closely linked to the insights of its founder <strong>Ermenegildo Zegna<\/strong>, who applied to his high quality textile manufacturing a deep knowledge of the rules of communication, thus making the logo a universally recognized <strong>certificate of quality<\/strong>. Opening during Enterprise Culture Week, the exhibition entitled <strong>\u201cErmenegildo Zegna, identit\u00e0 del Gruppo. Evoluzione del marchio dal 1967 ad oggi\u201d<\/strong>traces <strong>the Zegna logo,<\/strong> chronologically, <strong>in the second<\/strong>half of Zegna Group\u2019s history to date, from its first successes on international markets to its consolidation as the world leader in men\u2019s luxury. Zegna Group\u2019s evolution from textile factory to <strong>WORLD LEADING TOTAL LUXURY LOOK<\/strong> can also be seen in the continual development of trademarks and communication systems reflecting the various transformations of the company. The second half-century of the HISTORY OF Zegna\u2019S IDENTITY AND ADVERTISING is illustrated by <strong>original photos and objects from the archives<\/strong> (previously unpublished) that show how the <strong>Zegna logo evolved<\/strong> from the late Sixties to the present day. From Franco Grignani\u2019s optical patterns to the first Zegna clothing logos via the graphic designs of the &#8220;Z&#8221;. <em> Photographs by Damiano Andreotti <\/em><\/p>\n","protected":false},"featured_media":2624,"template":"","class_list":["post-3560","mostre-temporanee","type-mostre-temporanee","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ermenegildo Zegna, group identity \u2013 Evolution of the logo since 1967 - Fondazione Zegna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionezegna.org\/temporary-exhibition\/ermenegildo-zegna-identita-del-gruppo-evoluzione-del-marchio-dal-1967-ad-oggi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ermenegildo Zegna, group identity \u2013 Evolution of the logo since 1967 - Fondazione Zegna\" \/>\n<meta property=\"og:description\" content=\"The history of the Zegna Group is closely linked to the insights of its founder Ermenegildo Zegna, who applied to his high quality textile manufacturing a deep knowledge of the rules of communication, thus making the logo a universally recognized certificate of quality. 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