{"id":5156,"date":"2017-10-20T16:15:37","date_gmt":"2017-10-20T16:15:37","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/news\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\/"},"modified":"2024-02-05T10:25:13","modified_gmt":"2024-02-05T10:25:13","slug":"the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings","status":"publish","type":"post","link":"https:\/\/www.fondazionezegna.org\/en\/2017\/10\/20\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\/","title":{"rendered":"The \u201csecond born\u201d at Centro Zegna in Trivero visits \u201cRoots and Wings\u201d"},"content":{"rendered":"<p>On 7 February 1940, the \u201cCasa della Madre e del Fanciullo\u201d maternity wing of the Zegna Welfare Center delivered its second baby: <strong>Mario Lampo<\/strong>. His parents named him in honor of Ermenegildo Zegna\u2019s brother, a tribute to the family that gave their names to the first three babies born in the Centre\u2019s maternity clinic: Ermenegildo, Mario and Prassede.<\/p>\n<p>The Maternity and Infancy Clinic was one of the most important services offered to the community and earned it a visit by Maria Jos\u00e8, Princess of Piemonte: \u201ca visit that my mum always spoke about with a certain dose of emotion,\u201d Mario recalls.<\/p>\n<p>Looking at the archive photos at the exhibition at Casa Zegna, memories emerge. \u201cAs a kid I went to the Zegna Group\u2019s gym and did lots of sports, competitively too: discus, hurdles, long jump\u2026 then I\u2019d go to the swimming pool, where the instructor was the father of Prassede Baroni, the first baby girl born in the Zegna Center\u2019s maternity clinic, and my school mate at the technical college.\u201d<\/p>\n<p>Mario\u2019s ties with Zegna continued into his adulthood as well. After working in a local weaving mill and then a 2-year stint in Australia at the beginning of the Sixties, Mario was taken on by Zegna in Trivero. \u201cI had an interview with Aldo and Angelo Zegna and was taken on as admin. manager at S.T.I.M.A., a firm that made knitwear at the time. Aldo Zegna then brought me into a new business in Galliate, leading to the set up, in 1969, of Condotti, another knitwear producer.\u201d<\/p>\n<p>In the Sixties, Ermenegildo Zegna and his sons Aldo and Angelo started to build the Bielmonte tourist\/residential village, on the Panoramica Zegna road, with condominiums designed by great architects like Luigi Vietti. \u201cI moved into the \u201cRododendro\u201d building, just outside Bielmonte. On Sundays we went walking and in the winter skiing with friends: we were in Bielmonte by 7 in the morning, and the smell of fresh snow was wonderful!\u201d<\/p>\n<p>Mario\u2019s journey into the past was triggered by an exhibition &#8211; \u201cRoots and Wings. Building the future from Centro Zegna to the world\u201d \u2013 that can still be visited, on Sunday 22 and Sunday 29 October, from 14.00 to 18.00.<\/p>\n<p><strong>Information:<\/strong><\/p>\n<p>Casa Zegna<\/p>\n<p>Via Marconi, 23 \u2013 Trivero (BI)<\/p>\n<p>Tel. 015 7591463<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 7 February 1940, the \u201cCasa della Madre e del Fanciullo\u201d maternity wing of the Zegna Welfare Center delivered its second baby: Mario Lampo. His parents named him in honor of Ermenegildo Zegna\u2019s brother, a tribute to the family that gave their names to the first three babies born in the Centre\u2019s maternity clinic: Ermenegildo, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casa-zegna-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The \u201csecond born\u201d at Centro Zegna in Trivero visits \u201cRoots and Wings\u201d - Fondazione Zegna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionezegna.org\/en\/2017\/10\/20\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u201csecond born\u201d at Centro Zegna in Trivero visits \u201cRoots and Wings\u201d - Fondazione Zegna\" \/>\n<meta property=\"og:description\" content=\"On 7 February 1940, the \u201cCasa della Madre e del Fanciullo\u201d maternity wing of the Zegna Welfare Center delivered its second baby: Mario Lampo. His parents named him in honor of Ermenegildo Zegna\u2019s brother, a tribute to the family that gave their names to the first three babies born in the Centre\u2019s maternity clinic: Ermenegildo, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionezegna.org\/en\/2017\/10\/20\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Zegna\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionezegna\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-20T16:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T10:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionezegna.org\/wp-content\/uploads\/2017\/10\/20171017_100535-0021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"linda.angeli@fondazionezegna.org\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"linda.angeli@fondazionezegna.org\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/10\\\/20\\\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/10\\\/20\\\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\\\/\"},\"author\":{\"name\":\"linda.angeli@fondazionezegna.org\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/#\\\/schema\\\/person\\\/7a628e14f793f3f1896db1ff0555990e\"},\"headline\":\"The \u201csecond born\u201d at Centro Zegna in Trivero visits \u201cRoots and Wings\u201d\",\"datePublished\":\"2017-10-20T16:15:37+00:00\",\"dateModified\":\"2024-02-05T10:25:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/10\\\/20\\\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\\\/\"},\"wordCount\":390,\"image\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/10\\\/20\\\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fondazionezegna.org\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/20171017_100535-0021.jpg\",\"articleSection\":[\"Casa Zegna\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/10\\\/20\\\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\\\/\",\"url\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/10\\\/20\\\/the-second-born-at-centro-zegna-in-trivero-visits-roots-and-wings\\\/\",\"name\":\"The \u201csecond born\u201d at Centro Zegna in Trivero visits \u201cRoots and Wings\u201d - 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