{"id":5158,"date":"2017-11-14T09:59:19","date_gmt":"2017-11-14T09:59:19","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/news\/heritage-day-120000-meters-of-history-in-a-woolen-thread\/"},"modified":"2024-02-05T10:25:13","modified_gmt":"2024-02-05T10:25:13","slug":"heritage-day-120000-meters-of-history-in-a-woolen-thread","status":"publish","type":"post","link":"https:\/\/www.fondazionezegna.org\/en\/2017\/11\/14\/heritage-day-120000-meters-of-history-in-a-woolen-thread\/","title":{"rendered":"HERITAGE DAY: 120,000 METERS OF HISTORY IN A WOOLEN THREAD"},"content":{"rendered":"<p><strong>On Sunday 12 November, the Zegna archives will be revealing their secrets: the precious samples put together by Ermenegildo Zegna,<\/strong> documenting over 100 years of innovation and style since 1910, will be shown to visitors. Ermenegildo Zegna\u2019s story began over a century ago with the No. 1 Fabric and shaped the development of men\u2019s fashion. It can be seen taking shape in his meticulous notes beside each material sample, containing recipes, drawings, secrets and solutions that took the fabrics along the paths of innovation.<\/p>\n<p>After a first half-century in business, the fame of Ermenegildo Zegna\u2019s quality fabrics had already spread across Europe and America. But he still had one dream to realize, to <strong>produce the world\u2019s finest fabric<\/strong>, a dream that drove him to persevere in his research till finally achieving a pioneering result<b>: <\/b><strong>the \u201cCentoventimila\u201d fabric<\/strong>. In 1961 he developed an extremely lightweight combed summer fabric named after the yarn\u2019s tex value (1 kilo of yarn is 120,000 meters long).<\/p>\n<p>The history of this fabric goes back well over 120 km, as far as Australia in fact, where Ermenegildo Zegna sourced the world\u2019s best fibers. We\u2019re on the eve of 1963, when the first Zegna Wool Trophy was set up to encourage famers to produce high quality fibers and thus ensure a top quality source of raw material for the wool mill. The fineness, length and elasticity of these fibers, worked on \u201cthis side of the ocean\u201d, in a highly specialized process in the Trivero wool mill, enabled Count Zegna to produce a lightweight fabric weighing a mere 250 grams per meter, compared to the 350 g\/m of other fabrics at the time. This \u201c<strong>quality record<\/strong>\u201d was highlighted in an advertising campaign addressing tailors and promoting this extraordinary \u201cneedle-ready\u201d fabric which, thanks to a full decatizing process, no longer needed any wetting.<\/p>\n<p>With over <b>2,500 sample books,<\/b> the archives at Casa Zegna are an extraordinary source of inspiration for today\u2019s designers, as in the case of this <b>iconic fabric on which the <i>Couture<\/i> 2017\/18 line is based<\/b>. The open-day on 12 November will be not only a journey back in time but also a <b>privileged viewing<\/b> of what is still the point of departure, the spark that ignites creativity: a <strong>constant dialog between the fabrics of yesterday and the creations of today.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Info<\/strong><b>rmation<\/b><\/p>\n<p><strong>Guided tours <\/strong>(from 14.30 to 18. 30)<strong>:<\/strong> booking obligatory, donations welcome<br \/>\nCasa Zegna, via Marconi, 23, 13835 Trivero (Biella)<br \/>\ntel. 015 7591463<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Sunday 12 November, the Zegna archives will be revealing their secrets: the precious samples put together by Ermenegildo Zegna, documenting over 100 years of innovation and style since 1910, will be shown to visitors. Ermenegildo Zegna\u2019s story began over a century ago with the No. 1 Fabric and shaped the development of men\u2019s fashion. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casa-zegna-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HERITAGE DAY: 120,000 METERS OF HISTORY IN A WOOLEN THREAD - Fondazione Zegna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionezegna.org\/en\/2017\/11\/14\/heritage-day-120000-meters-of-history-in-a-woolen-thread\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HERITAGE DAY: 120,000 METERS OF HISTORY IN A WOOLEN THREAD - Fondazione Zegna\" \/>\n<meta property=\"og:description\" content=\"On Sunday 12 November, the Zegna archives will be revealing their secrets: the precious samples put together by Ermenegildo Zegna, documenting over 100 years of innovation and style since 1910, will be shown to visitors. Ermenegildo Zegna\u2019s story began over a century ago with the No. 1 Fabric and shaped the development of men\u2019s fashion. 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