{"id":5777,"date":"2017-09-29T16:43:53","date_gmt":"2017-09-29T16:43:53","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/news\/ermenegildo-zegnas-eight-thousand-children\/"},"modified":"2024-02-05T10:25:14","modified_gmt":"2024-02-05T10:25:14","slug":"ermenegildo-zegnas-eight-thousand-children","status":"publish","type":"post","link":"https:\/\/www.fondazionezegna.org\/en\/2017\/09\/29\/ermenegildo-zegnas-eight-thousand-children\/","title":{"rendered":"Ermenegildo Zegna\u2019s eight thousand \u201cchildren\u201d"},"content":{"rendered":"<p>She was christened Prassede. \u201cA \u2018refined\u2019 name,\u201d she says, \u201cthat\u2019s always made me feel important\u201d. A name that was a tribute at the time and is now a link with the past, given that Prassede Baroni, 77, who lives in Turin, has memories of the institution known as the \u201cHome of the Mother and Child\u201d in the Zegna Welfare Center, an innovative project designed by Count Zegna to provide social services to the employees of his company and the rest of the inhabitants of Trivero.<\/p>\n<p>It was in Trivero in fact that Prassede Baroni was born, on 10 February 1940, the year that the Maternity Clinic was opened in the Zegna Center. The Clinic\u2019s first born girl recently came to Casa Zegna, with her daughter and grandchildren, to open \u201cRoots and Wings. Building the future, from the Zegna Center to the world\u201d, an exhibition that this year is looking at the brand\u2019s hallmark welfare system from the viewpoint of people\u2019s experiences of maternity, past and present.<\/p>\n<p>Back in 1940, Prassede Baroni was preceded by the Clinic\u2019s 1<sup>st<\/sup> born, Ermenegildo Pasciutti (3 February 1940), who died soon after, and 2<sup>nd<\/sup> born, Mario Lampo (7 February 1940). In the town\u2019s parish register for that year (the original of which is at the exhibition) we read, \u201c\u2026. of husband and wife Andrea Baroni and Luigia Gotti, new parishioners; named Nina, Prassede, after the grandmothers of Countess Zegna\u201d. So, Ermenegildo after the Count, Mario after his brother and Prassede after Ermenegildo\u2019s wife: the first babies born at the Center were given their names as a tribute to their families\u2019 benefactors.<\/p>\n<p>\u201cI remember the Maternity Clinic well,\u201d Prassede Baroni tells us. \u201cThe delivery room was next door to our lodgings in fact, where I lived for 22 years, before moving to Turin. My father, Andrea, was a lifeguard at the Zegna Center\u2019s swimming pool, because we come from San Pellegrino Terme, where Ermenegildo Zegna used to \u201ctake the waters\u201d. That was where the Count met my father and asked him to work in the new pool he was building. And so it was: I was the last of four kids, after Romildo, Mariangela and Olga, and the only one born in the Biella area, in Trivero.\u201d Then came the move to Turin, where Prassede worked as a secretary. Regarding her name: \u201cI have a curious and very refined name, one that very few have. In fact, the first man who told me he liked it I married,\u201d she adds.<\/p>\n<p>The clinic that emerges from this personal account was very complex and an object of interest at the time. After those first three births and up to 1971, nearly 8,000 babies were born there. The Zegna health center was seen as an \u201cinstitution\u201d in fact: it was even visited by Maria Jos\u00e8 and Ida Einaudi. On the ground floor were the doctor&#8217;s surgery, dentist&#8217;s surgery, X-ray room, dark room, chapel and laundry. On the 1<sup>st<\/sup> floor, the swimming pool, bathrooms, showers and changing rooms, light therapy, inhalations and powder treatment rooms, lodgings, kitchens and pantries. On the 2<sup>nd<\/sup> floor, the \u201csolarium\u201d terraces, maternity patients\u2019 bedrooms\u00a0 and rooms for new born babies and infants.<\/p>\n<p>Places that come vividly back to life in the \u201cjourney\u201d offered by \u201cRoots and Wings\u201d, as do the people that inhabited them, like Prassede Baroni, who gave the exhibition a photo of herself, as a new born baby, with her mother, back in 1940.<\/p>\n<p><strong>Giovanna Boglietti, &#8220;Eco di Biella&#8221;<\/strong><\/p>\n<p>The \u201cRoots and Wings\u201d exhibition will be open every Sunday, from 14.00 to 18.00, till 29 October.<\/p>\n<p><strong>Information:<\/strong><\/p>\n<p>Casa Zegna<\/p>\n<p>Via Marconi, 23 \u2013 Trivero (BI)<\/p>\n<p>Tel. 015 7591463<\/p>\n<p>Will be open every Sunday, from 14.00 to 18.00, till 29 October.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>She was christened Prassede. \u201cA \u2018refined\u2019 name,\u201d she says, \u201cthat\u2019s always made me feel important\u201d. A name that was a tribute at the time and is now a link with the past, given that Prassede Baroni, 77, who lives in Turin, has memories of the institution known as the \u201cHome of the Mother and Child\u201d [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-5777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fondazione-zegna-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ermenegildo Zegna\u2019s eight thousand \u201cchildren\u201d - Fondazione Zegna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionezegna.org\/en\/2017\/09\/29\/ermenegildo-zegnas-eight-thousand-children\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ermenegildo Zegna\u2019s eight thousand \u201cchildren\u201d - Fondazione Zegna\" \/>\n<meta property=\"og:description\" content=\"She was christened Prassede. \u201cA \u2018refined\u2019 name,\u201d she says, \u201cthat\u2019s always made me feel important\u201d. A name that was a tribute at the time and is now a link with the past, given that Prassede Baroni, 77, who lives in Turin, has memories of the institution known as the \u201cHome of the Mother and Child\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionezegna.org\/en\/2017\/09\/29\/ermenegildo-zegnas-eight-thousand-children\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Zegna\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionezegna\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T16:43:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T10:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionezegna.org\/wp-content\/uploads\/2017\/09\/unnamed1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"linda.angeli@fondazionezegna.org\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"linda.angeli@fondazionezegna.org\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/09\\\/29\\\/ermenegildo-zegnas-eight-thousand-children\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/09\\\/29\\\/ermenegildo-zegnas-eight-thousand-children\\\/\"},\"author\":{\"name\":\"linda.angeli@fondazionezegna.org\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/#\\\/schema\\\/person\\\/7a628e14f793f3f1896db1ff0555990e\"},\"headline\":\"Ermenegildo Zegna\u2019s eight thousand \u201cchildren\u201d\",\"datePublished\":\"2017-09-29T16:43:53+00:00\",\"dateModified\":\"2024-02-05T10:25:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/09\\\/29\\\/ermenegildo-zegnas-eight-thousand-children\\\/\"},\"wordCount\":610,\"image\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/09\\\/29\\\/ermenegildo-zegnas-eight-thousand-children\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fondazionezegna.org\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/unnamed1.jpg\",\"articleSection\":[\"Fondazione Zegna\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/09\\\/29\\\/ermenegildo-zegnas-eight-thousand-children\\\/\",\"url\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2017\\\/09\\\/29\\\/ermenegildo-zegnas-eight-thousand-children\\\/\",\"name\":\"Ermenegildo Zegna\u2019s eight thousand \u201cchildren\u201d - 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