{"id":5789,"date":"2016-03-21T10:45:14","date_gmt":"2016-03-21T10:45:14","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/news\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\/"},"modified":"2024-02-05T10:25:51","modified_gmt":"2024-02-05T10:25:51","slug":"rebirth-forum-the-future-restarts-from-a-reintegrated-apple","status":"publish","type":"post","link":"https:\/\/www.fondazionezegna.org\/en\/2016\/03\/21\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\/","title":{"rendered":"Rebirth Forum: the future restarts from a Reintegrated Apple"},"content":{"rendered":"<p>A <strong>symbol<\/strong> of the \u201c<strong>epochal transition<\/strong> that the world is experiencing\u201d and \u201chow to deal with it\u201d. With these words, the artist <strong>Michelangelo Pistoletto<\/strong> sums up the concept underpinning his <em><strong>La Mela Reintegrata<\/strong><\/em>, the work that inspired the <strong>2nd Rebirth Forum<\/strong>, a veritable symposium on responsible and sustainable innovation.<\/p>\n<p><strong>From 17 to 19 March<\/strong>, the event brought together at <strong>Milan\u2019s Leonardo da Vinci National Science and Technology Museum<\/strong> over a <strong>hundred entities<\/strong> committed to <strong>responsible and sustainable innovation<\/strong> practices in various areas, from agriculture to health, from technology to economics, from manufacturing to politics, from architecture to fashion.<\/p>\n<p>The declared <strong>objective<\/strong> of the 2nd Rebirth Forum is to launch a <strong>1-year workshop<\/strong> capable of triggering social transformation processes that will have deep effects on the Milan area. Not just a symposium then but a structured campaign to set up a social workshop in which the city of Milan is protagonist and artists are called upon to recognize their responsible role in human society.<\/p>\n<p>The Forum closes on <strong>21 March<\/strong> with the <strong>permanent installatio<\/strong>n of <em>La Mela Reintegrata<\/em> in <strong>Piazza Duca D\u2019Aosta in Milan<\/strong>. Scheduled for 2.30 pm, the inauguration will be attended by the artist Michelangelo Pistoletto, the mayor of Milan Giuliano Pisapia, the culture councilor Filippo Del Corno and the public works councilor Maria Carmela Rozza.<\/p>\n<p>\u201cThe Mela Reintegrata is a work that involves all of us and our future,\u201d explains <strong>Michelangelo Pistoletto<\/strong>. \u201cHuman history is in its third stage. The first was natural paradise, when we were inside the apple. When the apple was bitten, we emerged from nature and entered the second stage, artificial paradise, which is now devouring the apple, ie. destroying the whole of nature. We must now, all of us, work towards the third stage, in which the artificial world is stitched together with the natural world.\u201d<\/p>\n<p>There is another \u201cMela Reintegrata\u201d in <strong>Milan<\/strong>, one that\u2019s called <strong><em>Woollen \u2013 The Reinstated Apple<\/em><\/strong>, specially created by Michelangelo Pistoletto in 2007 for <strong>Fondazione Zegna<\/strong> and which everyday greets employees and visitors at the entrance to <strong>Zegna\u2019s Milan headquarters<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A symbol of the \u201cepochal transition that the world is experiencing\u201d and \u201chow to deal with it\u201d. With these words, the artist Michelangelo Pistoletto sums up the concept underpinning his La Mela Reintegrata, the work that inspired the 2nd Rebirth Forum, a veritable symposium on responsible and sustainable innovation. From 17 to 19 March, the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-5789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fondazione-zegna-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebirth Forum: the future restarts from a Reintegrated Apple - Fondazione Zegna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionezegna.org\/en\/2016\/03\/21\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebirth Forum: the future restarts from a Reintegrated Apple - Fondazione Zegna\" \/>\n<meta property=\"og:description\" content=\"A symbol of the \u201cepochal transition that the world is experiencing\u201d and \u201chow to deal with it\u201d. With these words, the artist Michelangelo Pistoletto sums up the concept underpinning his La Mela Reintegrata, the work that inspired the 2nd Rebirth Forum, a veritable symposium on responsible and sustainable innovation. From 17 to 19 March, the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionezegna.org\/en\/2016\/03\/21\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Zegna\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionezegna\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-21T10:45:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T10:25:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionezegna.org\/wp-content\/uploads\/2016\/03\/Immagine-Gallery21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"linda.angeli@fondazionezegna.org\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"linda.angeli@fondazionezegna.org\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2016\\\/03\\\/21\\\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2016\\\/03\\\/21\\\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\\\/\"},\"author\":{\"name\":\"linda.angeli@fondazionezegna.org\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/#\\\/schema\\\/person\\\/7a628e14f793f3f1896db1ff0555990e\"},\"headline\":\"Rebirth Forum: the future restarts from a Reintegrated Apple\",\"datePublished\":\"2016-03-21T10:45:14+00:00\",\"dateModified\":\"2024-02-05T10:25:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2016\\\/03\\\/21\\\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\\\/\"},\"wordCount\":349,\"image\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2016\\\/03\\\/21\\\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fondazionezegna.org\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Immagine-Gallery21.jpg\",\"articleSection\":[\"Fondazione Zegna\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2016\\\/03\\\/21\\\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\\\/\",\"url\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2016\\\/03\\\/21\\\/rebirth-forum-the-future-restarts-from-a-reintegrated-apple\\\/\",\"name\":\"Rebirth Forum: the future restarts from a Reintegrated Apple - 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