{"id":5816,"date":"2013-10-14T07:00:39","date_gmt":"2013-10-14T07:00:39","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/news\/the-zegna-archive-new-website\/"},"modified":"2024-02-05T10:26:34","modified_gmt":"2024-02-05T10:26:34","slug":"the-zegna-archive-new-website","status":"publish","type":"post","link":"https:\/\/www.fondazionezegna.org\/en\/2013\/10\/14\/the-zegna-archive-new-website\/","title":{"rendered":"The Zegna Archive opens up to the public. On-line"},"content":{"rendered":"

To tell the story of over a hundred years<\/strong> of business through Ermenegildo Zegna Group<\/strong>\u2019s vast heritage of documentation assembled by the Zegna Archive<\/strong> since 2003. This is the purpose of the new website – Archiviozegna.com<\/a><\/strong> – which makes most of the historical and product information archived in over ten years of work available to Italians and non-Italians alike. The material includes around 1,000 paper document binders (filling over a kilometer of shelf space), over 100,000 photos, over 1,000 old films and more recent videos, an entire fabric samples collection from 1910 to 1960, and thousands of technical drawings and advertising materials from the \u201930s onwards. The heart of Casa Zegna<\/strong><\/a> in Trivero (Biella), the Archive contains not only the impressive fabric archive but also an extraordinary array of materials<\/strong> documenting business history and environmental and social activism. It\u2019s a vital facility in continual transformation. Its task is not to hide way the past but build on the Group\u2019s heritage of memory<\/strong> and offer new ideas blending tradition and innovation. The same approach is applied to perfection in the new website, a unique instrument enabling people to discover one of the most interesting stories of \u201cMade in Italy\u201d industry<\/strong>. We asked the Archive\u2019s technical manager Danilo Craveia<\/strong> to explain the value of an initiative that provides access to key pages in the history of our country.   How did the idea of opening up the Zegna Archive via the Internet come about?<\/strong> The underlying insight was that behind an Italian brand or product there\u2019s often an interesting and complex story that\u2019s worth telling. As in the case of Ermenegildo Zegna Group, which can boast over a hundred years of history. So we decided to create a site to take visitors on a guided tour of the four main areas of development \u2013 all closely interlinked \u2013 in the \u201cworld\u201d of Zegna. \u201cFamily Business\u201d tells the story of how the various companies in the Zegna Group evolved, from the Wool Mill founded in 1910 down to today\u2019s global organization. \u201cProducts and Communication\u201d traces the history of the products and the communication strategies adopted for them. \u201cEnvironment and Mountains\u201d illustrates the \u201cgreen philosophy\u201d of the Group\u2019s founder, Ermenegildo Zegna, and the relationship between the company and Biella\u2019s montane territory and the environment in general. And lastly, the \u201cPhilanthropy and Culture\u201d section focuses on the Group\u2019s charity and cultural activities initiated by Ermenegildo Zegna with his \u201csocial works\u201d in the 1920s and carried forward today by Fondazione Zegna, which was set up in 2000.   What is the importance of the Archive\u2019s work in relation to the Group\u2019s strategies?<\/strong> Conservation of an enterprise\u2019s \u201cmemory\u201d should be seen as a highly proficuous investment in the medium- and long-term. If we support it today, it will yield tomorrow and the day after. This approach is in line with that of Ermenegildo Zegna himself and his two sons Aldo and Angelo, who decided to record their experiences over the years in both business and social contexts. An organization as old and wide-reaching as Ermenegildo Zegna Group has produced and goes on producing large amounts of material documenting its activities. We must collect and conserve all this, for the needs of both today and above all tomorrow.   How is the documentation in the Archive actually used?<\/strong> The Zegna Archive is not a warehouse or even a museum but should be seen for all intents and purposes as an active and integral part of Ermenegildo Zegna Group. As well as providing the historical substrate needed for celebrating the various landmarks in our history, it makes it possible for Casa Zegna (the facility that opened inside the Wool Mill in Trivero (Biella) in 2007) to put on exhibitions every year, which have so far had over 6,000 visitors. And it\u2019s constantly throwing up ideas and suggestions on how to build on the Group\u2019s incredible documental heritage, so it\u2019s in fact a cultural \u201cworkshop\u201d as well.   What makes the Zegna Archive different from other similar facilities?<\/strong> Unlike many other company archives, it doesn\u2019t only preserve the \u201cproduct\u201d but also quantities of documentation and images with a degree of comprehensiveness that\u2019s unique. This wealth is also reflected in the variety of materials kept: from Ermenegildo Zegna\u2019s handwritten registers and notebooks to typed correspondence, telegrams and telexes, photo negatives on glass and raw format files, floppies, VHSs and DVDs. Over a century of history, from the fabrics of 1910 down to the latest digital media, is thus covered with extraordinary continuity. Visit new Zegna Archive website<\/a><\/strong><\/p>\n

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To tell the story of over a hundred years of business through Ermenegildo Zegna Group\u2019s vast heritage of documentation assembled by the Zegna Archive since 2003. This is the purpose of the new website – Archiviozegna.com – which makes most of the historical and product information archived in over ten years of work available to […]<\/p>\n","protected":false},"author":8,"featured_media":5722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-5816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fondazione-zegna-en"],"yoast_head":"\nThe Zegna Archive opens up to the public. 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