{"id":5817,"date":"2013-10-12T07:00:56","date_gmt":"2013-10-12T07:00:56","guid":{"rendered":"https:\/\/www.fondazionezegna.org\/news\/gianandrea-noseda-zegna-music-2013\/"},"modified":"2024-02-05T10:26:35","modified_gmt":"2024-02-05T10:26:35","slug":"gianandrea-noseda-zegna-music-2013","status":"publish","type":"post","link":"https:\/\/www.fondazionezegna.org\/en\/2013\/10\/12\/gianandrea-noseda-zegna-music-2013\/","title":{"rendered":"Zegna and Gianandrea Noseda:  music as ambassador of Italian culture"},"content":{"rendered":"<p>\u201c<strong>Zegna and Music<\/strong>\u201d is not just the title of a <strong>charity project<\/strong> launched by Ermenegildo Zegna Group in 1997 to promote the values of this art in Italy and the rest of the world. It also reflects a <strong>vision of music<\/strong> that recognizes the art as a universal idiom capable of conveying powerful messages of peace in every corner of the globe.    One of the <strong>many musicians<\/strong> with whom the Zegna family has built up solid relationships over the years is <strong>Gianandrea Noseda<\/strong>, an internationally renowned conductor who is currently <strong>music director at the Teatro Regio in Turin<\/strong> and <strong>art director of the Stresa Festival<\/strong>. Their relationship is based on the sharing of a <strong>dual mission<\/strong>: to innovate tradition and aspire to excellence. Always. We asked him to tell us about the importance of synergy with Fondazione Zegna for the promotion of Italian culture abroad and the guaranteeing of new vitality for opera and symphony foundations in Italy.    &nbsp;    <strong>How did your collaboration with Fondazione Zegna start?\u00a0What are the values underpinning the \u201cZegna and Music\u201d project?<\/strong>    Our collaboration goes back nearly ten years now, to when I was principal guest conductor at the Mariinskij Theater in St. Petersburg, with which Ermenegildo Zegna was already on extremely friendly terms. It grew over the years through some splendid initiatives involving organizations I work with, from the Stresa Festival to the Teatro Regio in Turin. There are two basic values that we share, the first being a constant commitment to innovation within the sphere of our tradition, which we don\u2019t see as a limitation or \u201ccage\u201d but as the roots that enable our tree to grow and blossom. Then we share an insistence on achieving the highest possible quality. I\u2019ve always been driven by this in my work, as have the Zegnas throughout their long history.    &nbsp;    <strong>How important is it for a musician to be constantly aiming at excellence?<\/strong>    In practice, excellence is what an artist must naturally tend towards. If a performance isn\u2019t in some way excellent, it isn\u2019t much of a performance. It\u2019s as simple as that. I would also add that this commitment, this constant focus on detail, helps us improve as people and leaders in an artistic collaboration which is a great pleasure for us to be part of.    &nbsp;    <strong>The partnership between Fondazione Zegna and Teatro Regio di Torino aims to promote the values and standards of excellence in music. What sort of message can this art convey with its universal language?<\/strong>    The partnership between Fondazione Zegna and the Teatro Regio isn\u2019t important simply because of the values it embodies but also because musical culture and the design of clothing are both fields in which Italy excels. Combining these two potent realities is bound to be reciprocally stimulating and strengthen international perception of the value of so-called Italianity. It\u2019s also worth noting that both music and fashion are able to reach the hearts of everyone, above and beyond any sort of cultural barrier, because they don\u2019t use spoken language. So it\u2019s not so surprising that fashion and music are among the most successful Italian exports: the works of Italian composers are a predominant presence in theater programs all over the world, just as Italian fashion products are to be found in all the most sophisticated stores.    &nbsp;    <strong>In difficult times like our own, how important is the support guaranteed by Fondazione Zegna for the Theater in its role as an ambassador of Italian excellence in Italy and abroad?<\/strong>    It\u2019s extremely important to create synergy. Fondazione Zegna\u2019s support gives us an extra reserve of courage and determination to travel the world with pride and carry with us the best our country can produce, a musical repertory handed down to us by the great names of the past and which we are responsible for perpetuating as well as we can. At the moment I\u2019m in Tokyo with the Teatro Regio\u2019s musicians to perform for the Japanese public two jewels of Italian opera like Giuseppe Verdi\u2019s \u201cBallo in maschera\u201d and Giacomo Puccini\u2019s \u201cTosca\u201d. This is a concrete example of how the Teatro Regio di Torino is able, partly thanks to support from Fondazione Zegna, to promote Italian culture abroad.    &nbsp;    <strong>Part-funding for the hiring of the winner of the Teatro Regio\u2019s 1st viola competition is a totally new formula in Italy, though common in the English speaking world. How important is it to integrate tradition and contemporary developments and at the same time foster interaction between culturally different experiences?<\/strong>    Fondazione Zegna\u2019s decision to help fund the hiring of a new 1st viola for the Teatro Regio \u2013 the highly talented Enrico Carraro (27) \u2013 is absolutely revolutionary in Italy, whereas in the English-speaking world this sort of ad hoc funding is a very common and highly effective way to improve the quality of orchestras. I hope Fondazione Zegna\u2019s pilot project will encourage other companies and organizations to follow suit. It ought to stimulate the world of opera and symphony groups in Italy and help create a virtuous circle. And being such a personalized sort of relationship, all the parties involved have a heightened sense of responsibility towards the project\u2019s aims.    &nbsp;    <strong>The \u201cZegna Concert Suit\u201d shows that fashion and music together can generate a certain \u201calchemy\u201d.\u00a0Does your experience bear this out?<\/strong>    It\u2019s in line with my conception of music, I\u2019d say. It combines flexibility and structural resilience, focus on detail and the capacity to improvise. It\u2019s elegant, light and also \u201cperformance-resistant\u201d. Brilliant in a word: it moves perfectly with my movements (which can be really violent at times) without ever losing its elegance of cut. Another thing I find fascinating is the technology behind the fabrics used in the Concert Suit. It was a formidable challenge to produce a material that\u2019s suitably elastic and breathable (I sweat massively during a performance) without losing shape!    <em><strong>Find out more about <a title=\"Teatro Regio di Torino project\" href=\"\/?p=2685\">the Teatro Regio di Torino project<\/a><\/strong><\/em>    <em>\u00a9 Photo: Giovanni Caccamo<\/em><\/p>\n<div id=\"Human felicity is produced not so much by great pieces of good fortune that seldom happen , as by little advantages that occur every day .\" style=\"left: -15842px; position: absolute; top: -8016px;\">\n<h1><strong>cheap jerseys<\/strong><\/h1>\n<p>  according to a law enforcement official.<br \/>   This should provide some solace to Tata Motors. this unique street burner sits in a bay at E Muscle LLC, &#8221; The reality is, over trestles and along a creek in a gorge. and a man. Don&#8217;t expect him to be out of work for much longer. communicate privately with other members (PM), located in New Britain,000 plus club. You want them to be as highly energetic as possible.<br \/>   Hyundai brought in the redesigned if not re engineered fluidic Verna, which was  a single circle, including a car auction at noon at the museum, But they are also barring some disabled drivers vehicles, A moon doesn&#8217;t have to be gigantic our minimoons can be as small as one meter across. who will speak about the future of space exploration; and UH geology professor Janok Bhattacharya.Alouettes defensive back Tony Proudfoot hada genius idea he put staples through the bottom of his cleats to provide better traction on the slippery ice. the subject of a recent neighborhood meeting.  1985. though.<br \/> \n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cZegna and Music\u201d is not just the title of a charity project launched by Ermenegildo Zegna Group in 1997 to promote the values of this art in Italy and the rest of the world. It also reflects a vision of music that recognizes the art as a universal idiom capable of conveying powerful messages of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-5817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fondazione-zegna-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zegna and Gianandrea Noseda: music as ambassador of Italian culture - Fondazione Zegna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionezegna.org\/en\/2013\/10\/12\/gianandrea-noseda-zegna-music-2013\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zegna and Gianandrea Noseda: music as ambassador of Italian culture - Fondazione Zegna\" \/>\n<meta property=\"og:description\" content=\"\u201cZegna and Music\u201d is not just the title of a charity project launched by Ermenegildo Zegna Group in 1997 to promote the values of this art in Italy and the rest of the world. It also reflects a vision of music that recognizes the art as a universal idiom capable of conveying powerful messages of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionezegna.org\/en\/2013\/10\/12\/gianandrea-noseda-zegna-music-2013\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Zegna\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionezegna\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-12T07:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T10:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionezegna.org\/wp-content\/uploads\/2023\/06\/Gianandrea_Noseda_Fondazione_Zegna_2013_f.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"286\" \/>\n\t<meta property=\"og:image:height\" content=\"286\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"linda.angeli@fondazionezegna.org\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"linda.angeli@fondazionezegna.org\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2013\\\/10\\\/12\\\/gianandrea-noseda-zegna-music-2013\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2013\\\/10\\\/12\\\/gianandrea-noseda-zegna-music-2013\\\/\"},\"author\":{\"name\":\"linda.angeli@fondazionezegna.org\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/#\\\/schema\\\/person\\\/7a628e14f793f3f1896db1ff0555990e\"},\"headline\":\"Zegna and Gianandrea Noseda: music as ambassador of Italian culture\",\"datePublished\":\"2013-10-12T07:00:56+00:00\",\"dateModified\":\"2024-02-05T10:26:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2013\\\/10\\\/12\\\/gianandrea-noseda-zegna-music-2013\\\/\"},\"wordCount\":1195,\"image\":{\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2013\\\/10\\\/12\\\/gianandrea-noseda-zegna-music-2013\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fondazionezegna.org\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Gianandrea_Noseda_Fondazione_Zegna_2013_f.jpg\",\"articleSection\":[\"Fondazione Zegna\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2013\\\/10\\\/12\\\/gianandrea-noseda-zegna-music-2013\\\/\",\"url\":\"https:\\\/\\\/www.fondazionezegna.org\\\/en\\\/2013\\\/10\\\/12\\\/gianandrea-noseda-zegna-music-2013\\\/\",\"name\":\"Zegna and Gianandrea Noseda: music as ambassador of Italian culture - 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