A.D.A.M., S.A.T.I.S. and D.E.A.: Zegna’s “New Deal”
That the market would welcome a fabric like the Electa, created in 1929 and labelled Made in Italy, not to say Made in Zegna, could not have been taken for granted. It wouldn’t have been a question of the quality being inferior to the English standard, quite the contrary, but of ingrained habit on the […]
Ermenegildo Zegna, the first “star chef” of fabrics
The first hallmark of Zegna fabrics was a star. It started to shine in Trivero in 1929. Chef Ermenegildo Zegna found himself in one of those situations where you have to decide whether to focus on reliable, tried and tested recipes that will no longer amaze people, or risk losing fond customers by innovating to […]
Global thinking and local action
Fondazione Zegna works on projects in Italy and the rest of the world to ensure continuity for the teachings and example of our grandfather Ermenegildo Zegna, who, in Trivero, imagined and realized a kind of philanthropy that was unique. Ten years ago, here in Trivero, we opened Casa Zegna, a special place where over a […]
Ermenegildo Zegna’s eight thousand “children”
She was christened Prassede. “A ‘refined’ name,” she says, “that’s always made me feel important”. A name that was a tribute at the time and is now a link with the past, given that Prassede Baroni, 77, who lives in Turin, has memories of the institution known as the “Home of the Mother and Child” […]
ProfilO: how to discover your creativity by approaching contemporary art
Discovering the creativity that’s in all of us was one of the objectives of an artistic project – ProfilO – for 18 students at the Istituto Alberghiero (hospitality training school) in Trivero. The designers of the project – Gigi Piana, visual artist and performer, and photographer Ewa Gleisner, who together set up Associazione + Vicino […]
Giovanni Soldini’s new adventure
We asked Giovanni Soldini to tell us about his latest adventure, this time far from the sea, which has many affinities with the objectives of Fondazione Zegna and the “green philosophy” that inspired Ermenegildo Zegna, from the ’30s onwards, to transform a territory that’s been known as Oasi Zegna since 1993. Giovanni, tell us […]
Sanremo: when tailors trod the red carpet
High quality fabrics and high class tailoring: in 1967 it wasn’t only the contestant singers that trod the red carpet at Sanremo. In the golden age of Claudio Villa and Iva Zanicchi, triumphant Festival winners 50 years ago, the “city of flowers” wasn’t only an important stage for Italian music but also a must for […]
Top Moda Uomo 1967
On the 50th anniversary of TOP, we interviewed Danilo Craveia, technical consultant to the Zegna Archives, to understand the impact of the magazine, its functions and the value it can represent for us today. TOP was a new publication for the Zegna Wool Mill. How was it introduced and how did it fit with the […]
Happy Anniversary TOP
We’re at the end of Sixties and clothes with psychedelic prints and floral or geometrical patterns are all the rage: bell-bottom trousers fill men’s and women’s wardrobes with color. Fashion becomes one of the symbols of the counter-culture of the Sixties and the vibrant colors of people’s clothes can be read as a break with […]
Bielmonte dreams revived
Fresh snow, formidable champions and above all bags of enthusiasm: skiing was booming in the Seventies and fans were all focused on Gustav Thoeni, one of the greats in the history of Italian skiing. Which had just been changed by the Valanga Azzurra, the national team who triumphed in the giant slalom at Berchtesgaden on […]
