To coincide with the spectacular blooming of the rhododendrons inOasi Zegna, Casa Zegna is opening an exhibition entitled “I rododendri di Ermenegildo Zegna“. It focuses on the philanthropic industrialist’s obsession with the mountain landscape in which he lived and worked. His works in Trivero earned him the accolade of “Landscape engineer“. The rhododendron photos and documents are mostly from the Group’s archives but also from external sources. This environmental project was launched in the ’30s and is still ongoing thanks to new generation Zegnas. This exhibition is promoted by ONU on the occasion of World Environment Day. Photos by: efficere, far si che
