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From Sheep to Shop

From Sheep to Shop

Zegna Group has over a century of history. The company was founded in Trivero in 1910 by Ermenegildo, an enlightened entrepreneur convinced that business, ethics and aesthetics can work together. The exhibition tells the story of a family business that’s been perpetuating this vision for four generations. Constantly focused on excellence and in full control of the entire chain, from farms to boutiques, passing through over 500 hands.

In 1910 Ermenegildo Zegna founded the Lanificio

In the 1930s, the planting of 500,000 conifer trees began in the mountains surrounding the Lanificio.

In the 1950s, hundreds of rhododendron plants were planted.

In the 1970s, the Sottosport line was born.

In 2010, the Zegna Group celebrated 100 years of history.

In the 1940s, Zegna fabrics were distributed worldwide.

In 1938, the construction of the Zegna Panoramic Road began.

In 1967, Angelo and Aldo Zegna, the sons of the founder, introduced ready-to-wear clothing.

500 skilled hands are required for the processing of wool, from the sheep to the garment.

Advertising images have accompanied the evolution of style