Set up by publisher Geraldo Jordão in 2005, Fondo Permanente VPJ was Brazil’s first socially engaged investment fund and has made it possible to support hundreds of small organizations and projects in Rio de Janeiro’s West Zone. Fondo Permanente’s objective is to provide a continuous source of funding for Instituto Rio projects. This is possible because the profits made every year by the Fund are allocated to implementing projects, while capital is reinvested in the financial market to generate new income. Of the 150 projects supported by Instituto Rio in the last four years, 110 were funded outright by Fondo Permanente. According to it report on 2008, of the 41 projects submitted by Instituto Rio, 31 were accepted by the Fund and this meant that 6,680 people were able to benefit by their implementation. Instituto Rio has consolidated its role as a foundation at the service of the community in the West Zone. In addition to funding projects, it provides intermediation and training workshops in various fields, thus becoming an effective bridge towards investment and social development.
