Close this search box.


Orquestra Sinfônica Joven de Campo Grande

Symphony Orchestra is a program for young people in the West Zone of Rio de Janeiro, offering music laboratories (Oficina de Música) and putting on educational concerts of classical and popular Brazilian music primarily addressing students in public schools. The initiative’s main aim is to introduce adolescents – but also the adults around them – to the world of art, encouraging them to go to concerts, museums and other cultural centers, but also providing continuous reference to the basic subjects they study at school, such as Portuguese, mathematics, history, politics and the plastic arts. Students are required to assiduously attend theoretical and practical lessons and frequent individual and group exercise sessions, thus inculcating the habit of study and concentration. In 2009, 150 students were offered places in the orchestra and over 5,000 people in the West Zone were involved in the educational concerts, which were held one every two weeks.


Instituto Rio

Set up in 2002, Instituto Rio is a no-profit organization operating in Rio de Janeiro’s West Zone, an area of some 47,000 hectares and a population of around three million, making it the biggest and most densely populated part of the city. Instituto Rio is absolutely revolutionary in Brazil today, in that it promotes the development of the local community and a private investment scheme at the same time. The organization receives funds from private sources and various Brazilian and international associations and businesses.

Of the many social projects that Instituto Rio works on, Fondazione Zegna chose to support the Fondo Permanente VPJ, an investment manager run by a committee of experts. Every year its profits are channeled into the Instituto’s projects, including Orquestra Sinfônica Jovem de Campo Grande, which aims to develop the musical sensibility of the local community’s young.
Fondazione Zegna’s support has made it possible to immediately implement a social/cultural program – in the true spirit of the Instituto Rio – and at the same time lay foundations for future projects thanks to the Fondo Permanente, thus helping to foster a new concept of philanthropy.