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Ermenegildo Zegna, group identity – Evolution of the logo since 1967

Dal 25 novembre 2012 al 24 febbraio 2013

The history of the Zegna Group is closely linked to the insights of its founder Ermenegildo Zegna, who applied to his high quality textile manufacturing a deep knowledge of the rules of communication, thus making the logo a universally recognized certificate of quality. Opening during Enterprise Culture Week, the exhibition entitled “Ermenegildo Zegna, identità del Gruppo. Evoluzione del marchio dal 1967 ad oggi”traces the Zegna logo, chronologically, in the secondhalf of Zegna Group’s history to date, from its first successes on international markets to its consolidation as the world leader in men’s luxury. Zegna Group’s evolution from textile factory to WORLD LEADING TOTAL LUXURY LOOK can also be seen in the continual development of trademarks and communication systems reflecting the various transformations of the company. The second half-century of the HISTORY OF Zegna’S IDENTITY AND ADVERTISING is illustrated by original photos and objects from the archives (previously unpublished) that show how the Zegna logo evolved from the late Sixties to the present day. From Franco Grignani’s optical patterns to the first Zegna clothing logos via the graphic designs of the “Z”. Photographs by Damiano Andreotti