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Ermenegildo Zegna, primato di qualità. Evolution of the brand 1910-1967

From 27 november 2011 to 26 february 2012

The history of the Zegna Group is closely linked to that of its logo, the device that enabled the excellence of the fabrics made in Trivero to become known all over the world. The exhibitionErmenegildo Zegna primato di qualità. Evoluzione del marchio 1910-1967″, curated by Danilo Craveia and Marco Strina, uses original images and objects to document the transformation of the logo from the point in time when Biella and Italian expertise found the strength and means to communicate its identity to the period of the launching of the red seal with the coat of arms of the Zegna family, representing a complex system of cultural, industrial and stylistic values that also express the taste and force of “made in Italy“.