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Enterprise Culture Week: Oasi Zegna on Oasi Zegna


The historical record as an expression of an enterprise’s ethics and aesthetics and its innovation capability is to all intents and purposes a cultural asset. Such is the principle underpinning Museimpresa, the Italian Association of Enterprise Archives and Museums formed in Milan in 2001 by Assolombarda and Confindustria. This year too, from 13 to 23 November 2014, the Association will tell the story of our country’s industry, culture and vision and of excellence in the various sectors of “Made in Italy” business during the “Enterprise Culture Week”, now in its 13th year. Numerous cities will be involved, including Milan, Genoa, Turin, Florence, Rome and Naples, and the calendar is well packed, as usual, with events across the country. One of these is an itinerary that explores Oasi Zegna, the nature park in Biella province (Piemonte) created as a natural development of the “green philosophy” of the textiles entrepreneur Ermenegildo Zegna, who in the ‘30s launched a formidable program of environmental reclamation around Trivero (Biella), where the original Wool Mill is still operating. As well as discovering the natural marvels of an oasis covering around 100 km2 in the Biella Alps and savoring typical mountain hospitality, visitors will be able to admire art works on permanent show by internationally renowned artists associated with the ALL’APERTO project promoted by Fondazione Zegna and curated by Andrea Zegna and Barbara Casavecchia. The Project in 2014 has been assigned to Dan Graham, who has built a big steel and glass pavilion in Oasi Zegna’s “Rhododendron Bowl”. Characterized by the differential reflectivity of its glass, the structure enables the public to see the landscape from new points of view.

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