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Zegna Baby Forest: new lives for nature

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The Zegna Baby Forest in Bielmonte continues to grow! Launched in 2010 on the occasion of Ermenegildo Zegna Group’s centennial to celebrate Life and Nature, the project stemmed from an idea proposed by an employee, that of planting a tree for every baby born within the Zegna Group. Following the first plantings in Oasi Zegna in 2011, a new project – My Zegna Forest – was started up in Mongolia in 2012. On 19 September 2015, in the heart of Oasi Zegna, 137 new trees were planted out, taking the total to over 600! The land chosen had been seriously damaged by an avalanche in 2008, so the roots of the new trees will help the mountain stabilize itself for a new life. The figures are even higher in China, where in 2014 the My Zegna Forest project covered an area of nearly six hectares, with a total of over 7,800 newly planted trees.

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