Unidee – Università delle Idee

Unidee – university of ideas is a 4-month residential study program designed to train people in the new profession of “activator”, which combines characteristics and skills associated with artists, curators, entrepreneurs and social planners. Over the years, Zegna scholarships have enabled artists and researchers from Colombia, China, Brazil and India to participate in Unidee, and live and work Cittadellarte in Biella. While participants are in residence, weekly seminars and workshops are organized, with experts from various fields including economics, business, sustainable architecture and sociology. The course also includes study visits and meetings with art critics and curators. The underlying purpose of the program is to help participants develop projects using the appropriate instruments: project management and analysis, fundraising and creative methods and strategies. The course culminates in the “unidee in progress open studio”, in which participants exhibit the “work in progress” they’ve carried forward during the four months. unidee in progress is open to the public and concentrates on the process of feedback to go beyond the concept of a conventional “exhibition” and foster interaction and dialogue between participants and visitors.



Cittadellarte – fondazione pistoletto is a non-profit artistic institution whose mission is “to inspire and produce responsible changes in society through creative ideas and projects”. It seeks to introduce creativity to various social processes, from politics to the economy, from production to spirituality. it seeks to benefit the public via responsible social change, change which is urgently needed on both a local and a global scale.

Fondazione Zegna and cittadellarte have for many years shared a territory, Biella and its Province, and a desire to create an international network for social change, though without forgetting their roots. Together, the two organizations decided to explore the possibilities of collaboration between art and enterprise for the purpose of offering education and training resources to young artists and academics throughout the world and of creating innovative models for cultural investment.

This collaboration reached the public sphere in 2005 when Fondazione Zegna supported cittadellarte fondazione pistoletto in its presentation of a project entitled “The interior island: the art of survival” at the 51st International Art Exposition – la Biennale di Venezia (directed by Achille Bonito Oliva). The relationship was further developed in 2007 with the opening of an exhibition – “habitusZegna”- at casa Zegna in Trivero, curated by two Cittadellarte creatives.”