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Fading Loss – Tales from the forest. By Laura Pugno

Installazione di Laura Pugno a Casa Zegna dal 15 Maggio al 31 Ottobre 2021

“Fondazione Zegna’s mission has always been to express the values of founder, Ermenegildo Zegna. Casa Zegna promotes cultural and artistic projects in a space housing the Group’s historic archives, along with a multi-purpose centre. This year, the season opens with the premiere of a work by Laura Pugno, marking the Spring Days event with the FAI (Italian Environment Fund). The artist has always been interested in how we visually perceive the landscape around us. Laura Pugno.

Her multi-installation at Casa Zegna explores the wide array of relationships existing between man and nature. These works emerge through the observation of a suffering pine forest and the traces left on it by European spruce bark beetles (Ips typographus) — small signs pointing to macroscopic, inexorable changes in the order of the natural world.

Nature is subjected to the actions of mankind, and our relationship with the landscape is one of mutual care. Like all living things, forests can become sick. A rise in temperature of only two degrees makes places like the Oasi Zegna — a mountain surrounding Trivero Valdilana — vulnerable and subject to attacks by insects, who were previously present without being a threat.

Pugno uses photography, video, sculpture and design to explore the primary themes of her artwork: the landscape and how we perceive it.

On this occasion, a story is told from the point of view of Oasi Zegna’s forest through material and media. Referencing the fact that spruce trees are used to make fine violins, has created a unique in collaboration with sound artist Magda Drozd.This includes the sound of graphite retracing the wounds inflicted on tree trunks by the European spruce bark beetle. She uses charcoal obtained from the burning of tree branches to draw a series of forest landscapes featuring key components, such as scientific tables on temperature and CO2 or the vulnerability and damage caused to European forests by climate change, among others. In the dark room, she becomes the lens through which the spruce depicts itself as a self-sustaining ecosystem. Finally, she uses material to construct a wood-and-fern structure in the centre of the exhibition space, which serves as a monument to a disappearing landscape that will soon be substituted by another, which, in turn, will bear new visions, emotions, desires and memories.

This installation is not limited to the museum space, but extends into Oasi Zegna, an ideal location to explore environmental and conservation issues.

“La lezione di umiltà che abbiamo imparato in oltre cento anni di gestione della nostra montagna è che senza il rispetto della natura la stessa sopravvivenza dell’uomo è messa a rischio. Prendendoci cura dei boschi della Zegna Forest, ci prendiamo cura del Pianeta e della nostra stessa umanità”, dice Anna Zegna, Presidente della Fondazione Zegna. “Oggi siamo abituati a pensare che un investimento abbia dei tempi di ritorno molto brevi; non è così per il bosco. È necessario imparare a rispettare i tempi della natura: i risultati delle nostre azioni di oggi avranno un impatto sulla qualità della vita dei nostri figli e dei figli dei nostri figli.”


Laura Pugno

Laura Pugno è nata a Trivero nel 1975, vive e lavora a Torino. È vincitrice della 9a edizione dell’Italian Council promosso dal MIBACT, e nel 2018 ha vinto il premio Q-International Spring, indetto da La Quadriennale di Roma con FORUM STADTPARK, Graz. AT.

Mostre personali recenti: Spazio Instabile, Colle Val d’Elsa, Siena (2019), Alberto Peola Gallery, Torino (2019); KIOSK, Nida. Lituania (2019), Biennale del Disegno di Rimini (2016); Museo del Territorio Biellese (2015); MART, Rovereto (2014); Galleria Alberto Peola, Torino (2014); MAN, Nuoro (2013); Fondazione Sandretto Re Rebaudengo; Torino (2012). Nel 2016 ha tenuto un workshop presso la Fondazione Zegna. È co-fondatrice di Progetto Diogene c/o e dal 2004 è docente presso l’Istituto Europeo di Design a Torino.